FORT - logo design

• inspiration for the “F” comes from the symbol of a willow tree

• strong upper case letterforms

• manipulated to appear stretched

• tall like a vertical structure such as a turret on a castle

• enclosed and protected like a fortress

• works as a full word logotype or as a single letter logo symbol

• recognizable and legible on a small or large scale

• loosely inspired by the stacked letterforms for Helions brand identity designed by Pentagram

color palette & variations